Annoncer and GoTable: turning reservation data into operational information.
A reservation is one of the first moments a restaurant starts learning about its guests.
Who is coming? Who are they dining with? Are there allergies or dietary requirements the team should know about?
For restaurants, especially in the higher end of hospitality, this information can make a meaningful difference. But only if it doesn't remain inside the reservation system.
That is where our integration with GoTable comes in.
By connecting GoTable with Annoncer, relevant reservation and guest information can become part of the operational flow towards front of house and the kitchen.
Knowing who's actually at the table.
Most reservations start with one person making the booking. But that person isn't the only guest the restaurant is preparing for.
With GoTable, restaurants can choose to invite the other guests at the table to add their own details to the reservation. This means information such as allergies, dietary requirements and other relevant preferences can be connected to the individual guest before they arrive.
Instead of only knowing the preferences of the person who made the reservation, restaurants can build a more complete picture of the entire table.
As GoTable explains:
“The more you know about a guest, the easier it becomes to see relevant details and prepare for their visit.”
For the restaurant, collecting this information is valuable. But the real operational value comes when those details don't stay within the reservation system.
If the kitchen needs to know, the information should reach the kitchen.
Information shouldn't depend on another handover.
Restaurants work with multiple systems throughout the day. Reservations, POS, kitchen operations and other processes often have their own specialised technology.
Without integrations, information needs to move between those systems somehow. And often, that means people have to do it.
Someone checks the reservation. Someone passes on an allergy. Someone updates another system. Someone checks whether the kitchen received the information.
Every additional step creates extra work and another opportunity for information to be missed.
“The more systems can communicate with each other, the easier it becomes to manage the daily operation.”
GoTable
This is where GoTable and Annoncer meet.
The integration helps bring relevant reservation information closer to the operational environment, giving the kitchen better visibility into the guests they are preparing for and their specific requirements.
Specialised technology should be able to work together.
The hospitality technology landscape is moving in two directions.
On one side, there are all in one platforms that bring many functions into a single solution. On the other, there are specialised systems built to solve a specific part of the hospitality operation in greater depth.
At Annoncer, we believe restaurants shouldn't have to choose between specialisation and connectivity.
They should be able to select the reservation system, POS and operational technology that fits their business, while integrations connect those solutions behind the scenes.
GoTable takes a similar approach and actively looks for integrations that strengthen the wider technology ecosystem around the restaurant.
“When different systems can exchange information, there is less need for manual work and fewer opportunities for mistakes.”
GoTable
For us, that is what Connected Hospitality Operations is about.
Giving restaurants freedom of choice without creating disconnected information.
The role of reservation data is getting bigger.
GoTable also sees the role of reservation data developing further.
The information collected around a reservation can support teams during service, but it can also help restaurants understand and build relationships with their guests over time.
Restaurants are increasingly looking at how they can use their own guest data to communicate more directly. Previous visits, preferences and other relevant information can help them create more targeted communication and strengthen their own marketing.
“Reservation data will become increasingly valuable, not only for the operation but also for how restaurants build relationships with their guests.”
GoTable
This changes the role of a reservation platform.
It isn't simply a digital table book. It becomes an important source of guest information throughout the wider hospitality operation.
Connecting GoTable with the kitchen.
For GoTable, one of the biggest opportunities in the integration with Annoncer is the exchange of data between reservations and kitchen operations.
“The opportunity lies in a good exchange of data, so the kitchen knows which guests have arrived and which relevant details need attention.”
GoTable
That is also where we see the value of this integration.
The reservation tells you who is coming. GoTable helps capture relevant information around those guests. Annoncer helps bring that information into the operational workflow where teams can use it.
The goal isn't to put everything into one platform. It's to make sure information doesn't stop where one system ends.
Another step towards Connected Hospitality Operations.
Learn more about GoTable at https://gotable.app/.
Learn more about Annoncer at www.annonceronline.com.
Explore Annoncer's vision for Connected Hospitality Operations.
Annoncer is a hospitality operations platform for fine dining restaurants and luxury hotels. Built around real-time operational control, Annoncer connects kitchen, front of house, reservations, and POS workflows so teams can create smoother service, stronger communication, and better guest experiences.